Brand Story

Rasheeda Socolove created Die by Fashion in 2015. The company lay dormant for a couple of years until she figured out how she built her company.  As a jack of all trades, Mrs. Socolove created a unique shoe designing line manufactured in Italy.

Simply with the designing concepts, she would put unique materials and colors on a base model of a shoe and add her logos to it. After this, these concepts were translated into Italian for the manufacturers to understand them and bring her creations to life. In fashion, this is called a white label.

Mrs. Socolove gladly takes pride in what she does giving all credit to God and the family that supports her journey. As a celebrity designer, Rasheeda Socolove designs her collections on runways and in stores in NYC, USA, Paris, France, Milan, Italy, and Miami Florida.